How Lodgital Helps Industry Promoters and Allies

Extending  your reach.

Extending Your Reach

Whether you are a representation company providing electronic distribution, an industry association offering branded or co-branded thought leadership, a global hotel brand doing battle with the OTA's, or even another consultant advising on technology, you all have one thing in common: owners and operators have engaged you to extend their reach and fill gaps in the quality or sheer quantity of their expertise.  That is your value prospect, and one sure-fire way to destroy it is by having perceptible gaps of your own.   So where can you turn when you know you won't have the resources to meet their expectations and must sub-contract?  Make the Lodgital choice!  With over 25 years of industry experience to draw on, Lodgital's practices can rapidly become an extension of your organization.  Since we're already aware of the context you are operating in--the latest industry trends, and what kind of competition you face--we have a direct path to delivering value.  You won't be paying us to learn your industry. 

Industry Promoters and Allies We Serve

  • Hotel Brand Corporate Teams
  • Hotel Representation Companies
  • SaaS Central Reservation Providers
  • Call Center Operators
  • Alternative Lodging Providers
  • Online Travel Agents
  • Global Distribution System Providers
  • Hospitality Digital Marketing Agencies
  • Public Relations  and Marketing Firms
  • Hotel Marketing Alliances
  • Industry Trade Associations
  • Industry Publications
  • Destination Management Companies
  • Destination Marketing Organizations
  • Tour Operators
  • Wholesalers
  • Restaurant Franchisors
  • Research Organizations
  • Industry Consultants
  • Gaming and Entertainment
  • Loyalty / Rewards Providers

Practices for Industry Promoters and Allies

B2B Content

  • Content Strategy Consulting
  • White Papers
  • Articles (By-line or co. voice)
  • Newsletter and Blog Content
  • Selection Guides and Case Studies
  • Member Retention Content
  • By-Line or Company Voice
  • Marketing Collateral Copywriting

Membership Development

  • Competitive Analysis and Positioning
  • Addressable Market Definition
  • Change Management esp. Tech
  • Compliance and Certification Materials
  • Survey Administration
  • Event and Conference Planning
  • Trade Show and Exhibit Strategy
  • Member Marketing Copywriting
  • Membership Development Strategies

System Selection Advice

  • Needs Assessments
  • RFI/RFP Development, Distribution, and Analysis
  • Vendor Selection and Negotiation
  • Organizational Impact Assessments
  • Technology Rollout Communication

Why Lodgital Insights?

Save Time Because We Know the Industry. 

  • Less time to convey your needs
  • Less time spent on iterating revisions
  • Broad Knowledge of Hospitality Tech Solutions and Integration
  • Both Corporate and Startup Experience
  • Flexible, Popular Writing Style and Talent
  • History of Industry Association Volunteerism and Advocacy